Our vision is to pave the way toward a world where diverse, responsible production leads to a richer environment and a brighter future for all.
Inspired by Cradle to Cradle® Design Principles
Cradle to Cradle is a groundbreaking design concept. Unlike traditional approaches that simply aim to reduce harm by conserving resources, Cradle to Cradle focuses on continuous improvement of products that contribute positively, rather than doing "less bad."
With Cradle to Cradle, products are created to fit into either biological or technical cycles, ensuring value for people, the environment, and the economy.
Circular Economy Foundations
Biological and Technical Cycles
Inspired by nature, where resources are continuously reused, Cradle to Cradle principles ensure that products can be disassembled, with materials either safely returning to the biosphere (biological nutrients) or being reused in new products (technical nutrients). This cyclical approach ensures that future generations will also have access to the same resources, forming the foundation for the circular economy.
Image credit: Cradle to Cradle Products Innovation Institute
Applying the Cradle to Cradle® Design Principles
Find out how the Cradle to Cradle® design principles are applied in practice through the Cradle to Cradle Certified® Products Program. Hundreds of companies across industries worldwide are already using this practical methodology to design and make products that are prepared for the circular economy.