Vugge til Vugge Achieves Børsen Gazelle 2024
Vugge til Vugge has been honored by Denmark's leading financial publication with the Børsen Gazelle Award 2024, presented to the country's fastest-growing companies.
Read more →B&O Continues to Lead in Circular Electronics
Bang & Olufsen’s journey toward sustainability takes another exciting step forward. The Beosound Level, which was the first-ever consumer electronics product to achieve Cradle to Cradle Certified® back in 2021—and one of the first to meet the rigorous Version 4.0 requirements—has now been recertified to C2C Certified® Bronze Version 4.0, with advancements to Silver in several categories. This marks the company’s first-ever recertification under this updated framework.
With its modular design, repairability, and commitment to longevity, the Beosound Level continues to demonstrate how circular design principles can extend the life of electronics and reduce environmental impact.
Following the initial certification of the Beosound Level in 2021, Bang & Olufsen has also introduced more certified products into its lineup. In 2023, the Beosound Emerge, and in 2024, the Beosound A5 joined the family, both achieving Cradle to Cradle Certified® Bronze Version 4.0, marking more significant milestones in Bang & Olufsen’s strategy to bring innovative, sustainable design to the consumer electronics market.
A Commitment to Circularity & Longevity
In an industry where product lifespans are often limited, Bang & Olufsen takes a different approach. Their goal? To design modular, upgradeable products that are built for longevity and ease of repair.
With a target to certify several products by June 2025, Bang & Olufsen is setting a new standard for circularity in the consumer electronics industry.
Reducing greenhouse gas emissions starts with extending the life of electronics. Studies show that even a 50% increase in the lifetime of consumer electronics could cut emissions from electronic waste in half. Bang & Olufsen is demonstrating leadership with ambitious climate goals, targeting net-zero emissions by 2027 and achieving a circular value chain by 2040.
Mads Kogsgaard Hansen, Head of Product Circularity & Portfolio Planning at Bang & Olufsen, shared:
"As an industry, we have so many opportunities to do things in a better way and create longer-lasting products to the benefit of both customers and the planet. We want to get more and more products C2C Certified® and show that there is a different way to build and design products."
Mads Kogsgaard Hansen, Head of Product Circularity & Portfolio Planning, Bang & Olufsen
Expert Guidance for Success
Vugge til Vugge has played a pivotal role as the assessment body supporting Bang & Olufsen through these certifications.
Annette Hastrup, CEO and Owner of Vugge til Vugge, reflects on this partnership:
"It's inspiring to see a leading brand like Bang & Olufsen embrace circular design and commit to the Cradle to Cradle Certified® framework. Their focus on product longevity and sustainability sets an important example in the consumer electronics industry, driving positive change for both the market and the environment."
Annette Hastrup, CEO and Owner, Vugge til Vugge
A Rigorous Certification Process
Achieving Cradle to Cradle Certified® Bronze (and advancing to Silver in categories for the Beosound Level) requires a comprehensive assessment across five key sustainability criteria:
Material Health: Prioritizing safe, non-toxic materials.
Product Circularity: Designing for reuse, repair, and recycling.
Clean Air & Climate Protection: Minimizing carbon emissions.
Water & Soil Stewardship: Reducing environmental impact in production.
Social Fairness: Promoting ethical practices across the supply chain.
These milestones demonstrate Bang & Olufsen’s ongoing commitment to designing electronics that not only perform but also align with the goals of a circular economy.
Read more about their journey here: https://www.bang-olufsen.com/en/nl/story/cradle-to-cradle-certification
Visit the certification page here: https://c2ccertified.org/certified-products/beosound-level
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